The YMCA approached us at the beginning of their journey of building a social enterprise cafe based in the new Milton Keynes YMCA building. From the outset, the cafe was to be staffed by residents in the YMCA to give them employability skills and get themselves on their feet.
Initial plans from YMCA were to call the cafe ‘Home’ however we developed this further and came up with the name ‘Homeground’ to represent the home of the residents/staff and the ground coffee beans, it also represents that the cafe is a safe environment – a homeground for everyone, both residents and customers.
We designed a simple logo along with supporting the decisions for the internal look to maintain a consistent and welcoming brand, from both the inside and out. The neutral brand palate and textures give a homely and comfortable feel, ideal for the clients requirements.
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