Stitcht needed a strong, new brand identity to stand out in a crowded market. The network required a mark that would be instantly recognisable both as an icon and as a brand.
We worked closely with Stitcht to understand the audience of the network and what they wanted to portray as a brand. The ‘whale’ was born. Signifying conversation and video as well as genuine, family connections, this strong mark stands out from the crowd.
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