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Stitcht is a video based social network, with an emphasis on building genuine and engaged followers. The concept of the network is to ‘Be Reel’, interacting with your followers or those that you follow with video clips, known as Reels.

Stitcht needed a strong, new brand identity to stand out in a crowded market. The network required a mark that would be instantly recognisable both as an icon and as a brand.

We worked closely with Stitcht to understand the audience of the network and what they wanted to portray as a brand. The ‘whale’ was born. Signifying conversation and video as well as genuine, family connections, this strong mark stands out from the crowd.

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